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Senior Digital Marketing Consultant


Position ID: J1017-0119
Job Type: Permanent Full Time
Job Location: Toronto, Ontario, Canada
Division: Marketing
Region: Head Office
Job Category: Marketing
Number of Positions 1

Keeping You Moving:

RSA is one of the world’s leading multinational insurance groups with over 300 years of experience and over 20 million customers worldwide.Our people are committed to building a dynamic internal culture where our people love what they do and feel motivated to keep things moving – for customers, for their colleagues and as part of their own growth and development. In RSA, employing positive people is how we achieve success. You will be working in an environment that encourages you to do great work and you constantly will be faced with fresh challenges that have a direct impact on our business. We believe your personality and passion will keep RSA and our business moving forward. At RSA we have a culture that supports and rewards high performance with a competitive reward policy for top performers. Our rewards package includes competitive compensation, work / life balance, opportunities to learn and the chance to make a difference working for a worldwide industry leader.

Position Overview:

You will be a key member of the marketing and communications team, supporting the development and execution of multiple communications and campaigns targeted at our intermediary channel. This role will facilitate the development, deployment and integration of marketing automation techniques for the broker business marketing activities. The successful candidate will have CRM and marketing automation experience – as well as a strong acumen for business process, marketing and sales operations. With a strong passion for digital, you will spend your time managing and developing our core communication channels – web, social media and e-comms as well events, sales presentations and webinars. You will be an ambassador of the RSA brand, working in partnership with the rest of the marketing team and key business stakeholders to create compelling content that positively represents our company, ensuring targets are achieved through effective communications.

Who you are:

Your enthusiasm is infectious. You challenge the status quo. You find solutions to problems. You go the extra mile to exceed customers’ expectations. You get things done the right way. You represent our brand with passion and pride. You are a team player. You have fun and you make work fun for those working around you.

What you will achieve in this role:

• Hands-on development and execution of marketing campaigns using Marketing Automation best practices including campaign flow, email creation and deployment, landing page and form creation, A/B testing, and tracking, segmentation and list management.
• Technical lead for marketing automation systems. Manage vendor escalation and support
• Development and execution of the marketing communication strategy to support RSA Canada’s business objectives - ultimately increasing sales, profile and preference though our intermediary channel.
• Support, develop and manage specific digital communication tools and channels – including web, social media, e-comms, contact database/CRM and other platforms. Ensure regular tracking, measurement, reporting of key metrics and ongoing program enhancement.
• Research, develop and write strong content for use across channels - ensuring content is timely, accurate and aligned to RSA Canada’s strategy. Adhering to brand tone, style and language as well as identify the appropriate channels where each content and marketing materials can be delivered to the public.
• Develop and own content calendar including managing timelines for communications and collaborating with the senior marketing managers to develop content.
• Build and maintain collaborative relationships with peers across the business relationships and external suppliers to ensure that projects are delivered on time, on budget and in-line with requirements.
• Champion the RSA brand by ensuring all marketing communication materials are compliant and in accordance with guidelines and best practice.

What you bring to this role:

• Solid understanding of marketing automation programs
• Experience researching and developing quality content, fit for various communication channels and audiences
• 3-5 years of proven marketing and/or communications experience
• A demonstrable passion for all things digital
• Solid understanding of marketing communications measurement and effectiveness
• Strong presentation, verbal and written communication skills
• Some experience with integrated campaign management and delivery
• B2B and/or Financial Services experience is beneficial
• Bilingual – French/English is also beneficial
• Ability to work within a team as well as independently
• Must be adept at handling pressure and working under stress

Other Information:

Applicants agree that by providing personal information in response to this ad, and otherwise in any recruitment process with RSA or its affiliated companies (the “Company”) such personal information may be retained and used for a period of one (1) year from the date of this application, for the purpose of consideration for employment opportunities which may arise during that time period, unless an applicant notifies the Company to the contrary.We thank all applicants. However, only those selected for an interview will be contacted.We invite you to learn more about us at our Career Site, www.rsagroup.ca, where you can apply on line. RSA group of Companies is strongly committed to diversity and welcomes applications from visible minority group members, women, Aboriginal persons, and persons with disabilities, members of the LGBT community, and others who may contribute to the further diversification of ideas.RSA group of Companies will provide reasonable accommodation for qualified individuals with disabilities in the job application process.If you have difficulty using our online application system and you need an accommodation due to a disability, please email AODA@RSAGROUP.CA or call us at toll free 1 (800)-855-0511. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.

Skills:
  • Verbal Communication Skills
  • Written Communication skills


Where did you first learn about this position?*

Applicants agree that by providing personal information in response to this ad, and otherwise in any recruitment process with RSA or its affiliated companies (the “Company”) such personal information may be retained and used for a period of one (1) year from the date of this application, for the purpose of consideration for employment opportunities which may arise during that time period, unless an applicant notifies the Company to the contrary.




Johnson is an equal opportunity employer. We thank all applicants for their interest. However, only those selected for an interview will be contacted.